We designed a logo for EKTA, an Indian student Organization at UMBC.
WHY I DID
‘EKTA’ means together or unity in Sanskrit. They tried to portray this in the old logo with people holding hands, it does not represent the true meaning of EKTA also not visually pleasing. Also most of the people who regularly see this logo don’t know the meaning of it. So, We wanted to address this without losing the true meaning of EKTA. So, we used the fist instead.
HOW I DID
We wanted to make an ‘e’ from the fist with negative space to spell out Ekta and also make a logo out of it. It was very difficult since we have no boundaries around ‘e’.
We lost the fist metaphor as we progress towards making ‘e’ visible. So we decided not to use the white space for representing ‘e’ and we decided to use the fingers as arms in ‘E’.
Now we were making some progress and we were on to something. We started adding color to it to bring out the Indian flair.
To bring the complete Indian touch to it, we decided to incorporate the Indian flag into the logo.